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    Student Testimonials

    Our Association

    Ministry of Skill Development | The Digital Society
    NSDC | The Digital Society
    Skill India | The Digital Society
    Power To Empower | The Digital Society
    Vpe-Aso-Aditya | The Digital Society

    Topics Covered

    Module 1 – Introduction To Digital Marketing

    • Topic 1 – What is Digital Marketing?
    • Topic 2 – Scope of Digital Marketing
    • Topic 3 – Various Topics in Digital Marketing
    • Topic 4 – How to Learn and Excel in Digital Marketing?

    Module 2 – Introduction To Internet

    • Topic 1 – The Internet Overview
    • Topic 2 – The HTTP Protocol
    • Topic 3 – The HTTPS Protocol
    • Topic 4 – The SMTP Protocol
    • Topic 5 – Outbound Mail Delivery
    • Topic 6 – Network Basic – LAN and WAN
    • Topic 7 – Network Ports and Firewalls

    Module 3 – Web Hosting and System Requirements

    • Topic 1 – Web Hosting Packages Overview
    • Topic 2 – Shared Hosting
    • Topic 3 – VPS Hosting
    • Topic 4 – Dedicated Hosting
    • Topic 5 – Cloud Hosting

    Module 4 – Domain Names

    • Topic 1 – Introduction to Domain Names
    • Topic 2 – Domain Name Registrars
    • Topic 3 – Domain Registration
    • Topic 4 – Registration and Privacy Protection
    • Topic 5 – Control Panel Sign-In
    • Topic 6 – Auto-Renewal and Domain Lock
    • Topic 7 – Domain Forwarding
    • Topic 8 – Nameservers
    • Topic 9 – Update Registration Information

    Module 5 – Create Website Using WordPress

    • Topic 1 – How to Create a Website to Learn Digital Marketing
    • Topic 2 – Introduction to WordPress
    • Topic 3 – Customizing the Dashboard
    • Topic 4 – Creating Pages and Menus
    • Topic 5 – WordPress Setting
    • Topic 6 – Plugin Installation and its Uses
    • Topic 7 – Theme Installation and its Customization
    • Topic 8 – Creating Menu and Widgets
    • Topic 9 – Creating Website using Siteorigin Page Builder
    • Topic 10 – Creating Website using WP Bakery (Visual Composer) Page Builder
    • Topic 11 – Monitor Uptime of Website

    Module 6 – Google Products

    • Topic 1 – Google Analytics
    • Topic 2 – Google Tag Manager
    • Topic 3 – Google PageSpeed Insights
    • Topic 4 – Google Search Console (Previously Google Webmaster)
    • Topic 5 – Google Trends

    Module 7 – Search Engine Optimization

    • Topic 1 – Basics of SEO
    • Topic 2 – On-Page SEO
    • Topic 3 – Off-Page SEO
    • Topic 4 – Long Tail Keywords For SEO

    Module 8 – Facebook and Instagram Ads

    • Topic 1 – Introduction to Facebook and Instagram Ads
    • Topic 2 – Facebook and Insta Page Creation and Account Set-up
    • Topic 3 – Facebook and Insta Page Management Tools
    • Topic 4 – Content Strategy & Tips & Insta
    • Topic 5 – Types of Promotions
    • Topic 6 – Audience Targeting
    • Topic 7 – Bidding Strategies
    • Topic 8 – Understanding Pixel
    • Topic 9 – Ad Formats & Ad Dimensions & Rules

    Module 9 – Google Ads

    • Topic 1 – Introduction to Google Ads
    • Topic 2 – Types of Google Ads
    • Topic 3 – Different Bidding Strategies
    • Topic 4 – Campaign Structure and Setting
    • Topic 5 – Ad Group Structure and Setting
    • Topic 6 – Different Keyword Types
    • Topic 7 – Creating Your First Google Search Ad
    • Topic 8 – Understanding and Creating Landing Pages

    Module 10 – Native Ads and Sponsored Content

    • Topic 1 – Understand Native Ads and Sponsored Content
    • Topic 2 – Different Types of Native Ads
    • Topic 3 – Product Placements
    • Topic 4 – Paid Post
    • Topic 5 – Understanding Taboola, Revcontent and Outbrain

    Module 11 – Online Sales Funnel

    • Topic 1 – What is Sales Funnel?
    • Topic 2 – What is the Conversion Ratio?
    • Topic 3 – Different Digital Marketing Funnels
    • Topic 4 – Improve Conversions Using Heatmap
    • Topic 5 – Testing Different Landing Pages Using Unbounce
    • Topic 6 – Understanding A/B Testing

    Module 12 – Email Marketing

    • Topic 1 – Introduction to Email Marketing
    • Topic 2 – Understanding Drip Marketing

    Module 13 – Affiliate Marketing

    • Topic 1 – Introduction to Affiliate Marketing
    • Topic 2 – How to Become Affiliate
    • Topic 3 – Different Affiliate Networks

    Module 14 – Earn While You Learn

    • Topic 1 – Earning through Freelancing
    • Topic 2 – Earning through Agency
    • Topic 3 – Earning through The Digital Society
    • Topic 4 – Earning through Teaching

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