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Topics Covered
Module 1 – Introduction To Digital Marketing
- Topic 1 – What is Digital Marketing?
- Topic 2 – Scope of Digital Marketing
- Topic 3 – Various Topics in Digital Marketing
- Topic 4 – How to Learn and Excel in Digital Marketing?
Module 2 – Introduction To Internet
- Topic 1 – The Internet Overview
- Topic 2 – The HTTP Protocol
- Topic 3 – The HTTPS Protocol
- Topic 4 – The SMTP Protocol
- Topic 5 – Outbound Mail Delivery
- Topic 6 – Network Basic – LAN and WAN
- Topic 7 – Network Ports and Firewalls
Module 3 – Web Hosting and System Requirements
- Topic 1 – Web Hosting Packages Overview
- Topic 2 – Shared Hosting
- Topic 3 – VPS Hosting
- Topic 4 – Dedicated Hosting
- Topic 5 – Cloud Hosting
Module 4 – Domain Names
- Topic 1 – Introduction to Domain Names
- Topic 2 – Domain Name Registrars
- Topic 3 – Domain Registration
- Topic 4 – Registration and Privacy Protection
- Topic 5 – Control Panel Sign-In
- Topic 6 – Auto-Renewal and Domain Lock
- Topic 7 – Domain Forwarding
- Topic 8 – Nameservers
- Topic 9 – Update Registration Information
Module 5 – Create Website Using WordPress
- Topic 1 – How to Create a Website to Learn Digital Marketing
- Topic 2 – Introduction to WordPress
- Topic 3 – Customizing the Dashboard
- Topic 4 – Creating Pages and Menus
- Topic 5 – WordPress Setting
- Topic 6 – Plugin Installation and its Uses
- Topic 7 – Theme Installation and its Customization
- Topic 8 – Creating Menu and Widgets
- Topic 9 – Creating Website using Siteorigin Page Builder
- Topic 10 – Creating Website using WP Bakery (Visual Composer) Page Builder
- Topic 11 – Monitor Uptime of Website
Module 6 – Google Products
- Topic 1 – Google Analytics
- Topic 2 – Google Tag Manager
- Topic 3 – Google PageSpeed Insights
- Topic 4 – Google Search Console (Previously Google Webmaster)
- Topic 5 – Google Trends
Module 7 – Search Engine Optimization
- Topic 1 – Basics of SEO
- Topic 2 – On-Page SEO
- Topic 3 – Off-Page SEO
- Topic 4 – Long Tail Keywords For SEO
Module 8 – Facebook and Instagram Ads
- Topic 1 – Introduction to Facebook and Instagram Ads
- Topic 2 – Facebook and Insta Page Creation and Account Set-up
- Topic 3 – Facebook and Insta Page Management Tools
- Topic 4 – Content Strategy & Tips & Insta
- Topic 5 – Types of Promotions
- Topic 6 – Audience Targeting
- Topic 7 – Bidding Strategies
- Topic 8 – Understanding Pixel
- Topic 9 – Ad Formats & Ad Dimensions & Rules
Module 9 – Google Ads
- Topic 1 – Introduction to Google Ads
- Topic 2 – Types of Google Ads
- Topic 3 – Different Bidding Strategies
- Topic 4 – Campaign Structure and Setting
- Topic 5 – Ad Group Structure and Setting
- Topic 6 – Different Keyword Types
- Topic 7 – Creating Your First Google Search Ad
- Topic 8 – Understanding and Creating Landing Pages
Module 10 – Native Ads and Sponsored Content
- Topic 1 – Understand Native Ads and Sponsored Content
- Topic 2 – Different Types of Native Ads
- Topic 3 – Product Placements
- Topic 4 – Paid Post
- Topic 5 – Understanding Taboola, Revcontent and Outbrain
Module 11 – Online Sales Funnel
- Topic 1 – What is Sales Funnel?
- Topic 2 – What is the Conversion Ratio?
- Topic 3 – Different Digital Marketing Funnels
- Topic 4 – Improve Conversions Using Heatmap
- Topic 5 – Testing Different Landing Pages Using Unbounce
- Topic 6 – Understanding A/B Testing
Module 12 – Email Marketing
- Topic 1 – Introduction to Email Marketing
- Topic 2 – Understanding Drip Marketing
Module 13 – Affiliate Marketing
- Topic 1 – Introduction to Affiliate Marketing
- Topic 2 – How to Become Affiliate
- Topic 3 – Different Affiliate Networks
Module 14 – Earn While You Learn
- Topic 1 – Earning through Freelancing
- Topic 2 – Earning through Agency
- Topic 3 – Earning through The Digital Society
- Topic 4 – Earning through Teaching