Rs. 35,000/- Free Live Training

– Training Only For Limited Applicants
– 10+ Years of Experienced Trainer
– Training on Live Projects
– Free Resources worth Rs. 60,000
– Become Google Certified Professional
– Become Facebook Certified Professional

Topics Covered

Module 1 – Introduction To Digital Marketing

  • Topic 1 – What is Digital Marketing?
  • Topic 2 – Scope of Digital Marketing
  • Topic 3 – Various Topics in Digital Marketing
  • Topic 4 – How to Learn and Excel in Digital Marketing?

Module 2 – Introduction To Internet

  • Topic 1 – The Internet Overview
  • Topic 2 – The HTTP Protocol
  • Topic 3 – The HTTPS Protocol
  • Topic 4 – The SMTP Protocol
  • Topic 5 – Outbound Mail Delivery
  • Topic 6 – Network Basic – LAN and WAN
  • Topic 7 – Network Ports and Firewalls

Module 3 – Web Hosting and System Requirements

  • Topic 1 – Web Hosting Packages Overview
  • Topic 2 – Shared Hosting
  • Topic 3 – VPS Hosting
  • Topic 4 – Dedicated Hosting
  • Topic 5 – Cloud Hosting

Module 4 – Domain Names

  • Topic 1 – Introduction to Domain Names
  • Topic 2 – Domain Name Registrars
  • Topic 3 – Domain Registration
  • Topic 4 – Registration and Privacy Protection
  • Topic 5 – Control Panel Sign-In
  • Topic 6 – Auto-Renewal and Domain Lock
  • Topic 7 – Domain Forwarding
  • Topic 8 – Nameservers
  • Topic 9 – Update Registration Information

Module 5 – Create Website Using WordPress

  • Topic 1 – How to Create a Website to Learn Digital Marketing
  • Topic 2 – Introduction to WordPress
  • Topic 3 – Customizing the Dashboard
  • Topic 4 – Creating Pages and Menus
  • Topic 5 – WordPress Setting
  • Topic 6 – Plugin Installation and its Uses
  • Topic 7 – Theme Installation and its Customization
  • Topic 8 – Creating Menu and Widgets
  • Topic 9 – Creating Website using Siteorigin Page Builder
  • Topic 10 – Creating Website using WP Bakery (Visual Composer) Page Builder
  • Topic 11 – Monitor Uptime of Website

Module 6 – Google Products

  • Topic 1 – Google Analytics
  • Topic 2 – Google Tag Manager
  • Topic 3 – Google PageSpeed Insights
  • Topic 4 – Google Search Console (Previously Google Webmaster)
  • Topic 5 – Google Trends

Module 7 – Search Engine Optimization

  • Topic 1 – Basics of SEO
  • Topic 2 – On-Page SEO
  • Topic 3 – Off-Page SEO
  • Topic 4 – Long Tail Keywords For SEO

Module 8 – Facebook and Instagram Ads

  • Topic 1 – Introduction to Facebook and Instagram Ads
  • Topic 2 – Facebook and Insta Page Creation and Account Set-up
  • Topic 3 – Facebook and Insta Page Management Tools
  • Topic 4 – Content Strategy & Tips & Insta
  • Topic 5 – Types of Promotions
  • Topic 6 – Audience Targeting
  • Topic 7 – Bidding Strategies
  • Topic 8 – Understanding Pixel
  • Topic 9 – Ad Formats & Ad Dimensions & Rules

Module 9 – Google Ads

  • Topic 1 – Introduction to Google Ads
  • Topic 2 – Types of Google Ads
  • Topic 3 – Different Bidding Strategies
  • Topic 4 – Campaign Structure and Setting
  • Topic 5 – Ad Group Structure and Setting
  • Topic 6 – Different Keyword Types
  • Topic 7 – Creating Your First Google Search Ad
  • Topic 8 – Understanding and Creating Landing Pages

Module 10 – Native Ads and Sponsored Content

  • Topic 1 – Understand Native Ads and Sponsored Content
  • Topic 2 – Different Types of Native Ads
  • Topic 3 – Product Placements
  • Topic 4 – Paid Post
  • Topic 5 – Understanding Taboola, Revcontent and Outbrain

Module 11 – Online Sales Funnel

  • Topic 1 – What is Sales Funnel?
  • Topic 2 – What is the Conversion Ratio?
  • Topic 3 – Different Digital Marketing Funnels
  • Topic 4 – Improve Conversions Using Heatmap
  • Topic 5 – Testing Different Landing Pages Using Unbounce
  • Topic 6 – Understanding A/B Testing

Module 12 – Email Marketing

  • Topic 1 – Introduction to Email Marketing
  • Topic 2 – Understanding Drip Marketing

Module 13 – Affiliate Marketing

  • Topic 1 – Introduction to Affiliate Marketing
  • Topic 2 – How to Become Affiliate
  • Topic 3 – Different Affiliate Networks

Module 14 – Earn While You Learn

  • Topic 1 – Earning through Freelancing
  • Topic 2 – Earning through Agency
  • Topic 3 – Earning through The Digital Society
  • Topic 4 – Earning through Teaching

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